noywear.com
When samples settle, product pages will carry fabric notes, fit guidance, and soft photography—kept breezy, never loud.
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Soft tees · Light knits · Garden light
Come in.
Stay a while.
Cloth as quiet as late light through leaves.
NoY makes soft tees and light knits for days that refuse to hurry— pieces that feel like walking into a garden: airy, a little painterly, entirely yours.
Afternoon. Linen on stone. Nowhere to be.
Atelier · Mood
Studies in soft light
Botanical stills, brushed colour, and cloth at rest—an editorial garden for softwear, not a product grid.
Shop
Opening soon
The store arrives with the first drop. Until then, ask for a Private Client preview—no checkout on this page.
Collection
The first edit
Three silhouettes to begin: soft tee, light knit, fresh cut. Small runs—hand-feel before scale.
01 · Core
02
03
About NoY
Maison softness.
Garden ease.
We like clothes that feel like open air—soft tees and light knits with a painterly calm. Fewer SKUs, clearer silhouettes, fabric finished against skin.
Luxury, for us, is leisure: time to choose well, then wear it again tomorrow.
Read the manifestoManifesto
Fewer choices.
More ease.
Softwear should feel like a garden path—open, unhurried, enough. Clean cuts, quiet information, every piece able to stand alone.
少一点选择，多一点从容。
01 — Edited
Edited
Small drops. Choose the right piece rather than fill a wardrobe.
02 — Soft
Soft
Hand-feel and drape first. Tees and knits you reach for again tomorrow.
03 — Leisure
Leisure
Basics with a slight shift—collar, cut, or colour—kept breezy.
Client Services
How we look after you
Clear policies, quiet support. Shipping, care, and fit—written short and exact.
Shipping & Returns
Tracked dispatch once the drop opens. Easy returns within a defined window.
Read policyCare
How to wash and rest soft cotton and light knits so they keep their hand.
Care guideSize & Fit
A simple chart and fit notes. When unsure, write us before you buy.
View guidePolicy
Shipping & Returns
Transparent timing and a calm returns path—no urgency language.
Shipping
- Orders ship after payment clears and stock is confirmed for the drop.
- Domestic and selected international destinations; tracking by email.
- Estimated windows appear at checkout when the store goes live.
- Duties or local taxes, if any, are the recipient’s responsibility unless stated otherwise.
Returns & exchanges
- Unworn pieces with original tags may be returned within 14 days of delivery.
- Exchanges for size while stock lasts in the same style and colour.
- Final sale items (if marked) and worn or washed garments cannot be returned.
- Start a return at zhaojinxiu0525@gmail.com.
Refunds
Approved refunds return to the original payment method within several business days after we receive and inspect the piece.
Care
Looking after softwear
Light hands, cool water, space to rest.
Cotton soft tees
- Turn inside out. Machine wash cold, gentle cycle, mild detergent.
- Avoid bleach and fabric softener.
- Line dry flat or hang in shade; low iron on reverse if needed.
Light knits
- Hand wash cool or use a knit bag on delicate. Do not wring.
- Reshape while damp and dry flat away from direct heat.
- Fold to store; hanging can pull fine gauges out of line.
Everyday notes
Spot-clean when you can. Rotate wear so fibres recover. If a snag appears, do not pull—reach us for repair advice.
Fit
Size & Fit
Easy, close-but-comfortable. Between sizes? Size up for a softer drape.
Guide (cm) — body measurements
| Size | Bust | Waist | Hip |
|---|---|---|---|
| XS | 80–84 | 62–66 | 86–90 |
| S | 84–88 | 66–70 | 90–94 |
| M | 88–92 | 70–74 | 94–98 |
| L | 92–98 | 74–80 | 98–104 |
Indicative for the first drop. Exact garment measurements on each product page. Sizing help: zhaojinxiu0525@gmail.com
Fit notes
- Soft Tee — regular through the body; shoulder sits clean.
- Light Knit — lightly relaxed; intended to skim, not cling.
- Fresh Cut — follows the season’s collar or sleeve experiment.
Private Client
Request a first-drop preview
When samples and colourways are ready, we contact guests who leave details—before the public shop opens. Prefer email? Write zhaojinxiu0525@gmail.com.
Email NoYContact
A quiet line to NoY
Orders, fit questions, press, Private Client—one address. We aim to reply within two business days.
zhaojinxiu0525@gmail.com +86 159 9398 6893